What’s New in Pharma

Reader registration

Find the latest industry news, product information, literature downloads and company details free of charge at www.whatsnewinpharma.com.

Register free of charge now.

Contributor registration, free subscription and enhanced packages

Contributors can upload articles instantly and for free. In addition, powerful promotional packages are available to provide a significant boost to the contributor’s sales and marketing activities. Readers can post questions and comments to postings, allowing the contributor to view how well the article is being received. Available packages are:

• Campaign management: tracking tools, attach images, micro-site with company details
• Premium listing: get a higher ranking, add images and documents to press releases
• Channel sponsoring: banner and skyscraper advertising

What is a product cast and how does it work?

A product cast is a 15 minute online presentation of synchronized PowerPoint slides with the pre-recorded spoken comments from the presenter. Production is quick and easy; a client sends a power point presentation which CMPi will upload on a special website. The client then calls a voicemail system and records a text per slide. After finalising CMPi will publish the product cast, both on the CPhI India website and on www.whatsnewinpharma.com, where they can be viewed at anytime throughout a year. Thousands of viewers can view simultaneously. Viewers are required to register to watch free of charge.

What are the benefits?

• Reach: Extend the coverage of your presentation to our influential worldwide audience.
• Leads: Your company receives the registration data of viewers of your ‘recorded presentation’, which is valuable information for your sales department.
• Credibility: Your company is positioned as a thought leader on the topic.

What is a webinar and how does it work?

A webinar is a web-based (audio or video) seminar lasting up to one hour that viewers attend at their PC. Webinars are interactive and employ real-time polling, as well as live Q&A to initiate discussion and a post event survey to generate feedback. Slides and audio are synchronized so that the user's slides advance automatically as the presenter navigates through the presentation. Presenters can conduct their webinar from anywhere in the world that has a phone line and an internet connection. The webinar is available live and afterwards on-demand from 6 to 24 months (depending on the package) with lead reporting, both on the CPhI India website and on www.whatsnewinpharma.com. Three different packages are available.

What are the benefits?

• Leads: Webinars are true lead-generation programmes that provide qualified sales leads and a detailed portrait of your audience.
• Leadership positioning: Webinars are an effective way for market leaders to assert their position in the market, and also for smaller companies to punch above their weight.
• Mindshare: A significant edge over the competition who are not yet reaching audiences online.
• Lasting impact: Unlike a traditional seminar, a webinar is available on-demand with lead reporting for up to 24 months.
• Wide-reaching: Unlike traditional seminars, webinars are not limited to geographical region, or restricted by venue size.
• Responsible advertising: Webinars are a cost-effective, environmentally friendly way to reach a large and targeted audience.
• Time-efficient: Webinars provide a valuable return to viewers, while asking for only a nominal time investment.

For more information and prices on What’s New in Pharma, Product casts and Webinars, or for event related digital promotion (web banners, newsletter sponsoring, et cetera), please contact Martin Wilson at mwilson@cmpi.biz or +31 346 559435.